Means Of Production

'When we analyse the audience breakdown for tonight's performance, we see that key trends were as follows: men, over 40, wine-drinkers, cavaliers, communist-sympathisers. What does that tell us about them?'

'It tells us that the means of the production can be calculated by assigning a value to each of the above categories, totalling them and dividing by the number of categories.'

'Okay then, do it!'

The answer is Highlands.